Ever wondered if people actually read the content on your website?
Quality content on your website showcases your expertise and is one of the key factors for getting more clients and it sure has an impact on your business. The answer is simple, there is a purpose to the visitor landing on your website, they are on your website to know more about your business and what you do different from your competitors out there in the market. The only way they differentiate you from the rest of the market is based on what they get to read on your website. Bad or poorly written content is a compete turn-off to the visitor and even worse is when they do not find content on your website. So, every bit of content on your website is an opportunity for your business to connect with your prospective customers.
Don’t judge a book by its cover is a common saying but how many of us really follow it? Well, most of us don’t. Most of us buy a book because the cover page looks interesting and books with boring cover pages seldom sell. With this being the scenario, your organization’s landing page is no different from the cover page. It is that home page that sparks the interest in the website visitors to explore further. It is the home page that becomes your entry point to the sales funnel and you do not want to get it wrong. Therefore, building a perfect home page is as important to any business as the business itself. It can be a daunting task to get it right and it is for that reason many firms outsource the task of building quality homepages to the experts who understand the pulse of the audience.
Creating a perfect homepage is not a one-time task like many businesses think. We’ve during our evaluation seen home pages remain static for as much as ten to fifteen years. These pages are obsolete. One must understand that it is not the same audience that visit your website as they were decades ago. It is a different generation and unless your home page strikes interest in the present generation of visitors, your scope of converting them to prospective customers is that much lesser.
So, how do we create a perfect home page? Well, the answer is not that easy. It is a combination of quality content, powerful visuals, the aesthetics, keywords and catch phrases, combined with a perfect structuring and color themes that contribute to creating a perfect home page. The home page has to represent your brand and it is essential that the viewer relates to your brand when they visit your website. We will be elaborating on each of these through our articles in the future.
So, stay tuned and in the meantime, do get in touch with us if you wish to have your home page redone through the experts. We’ve been part of thousands of success stories over the years and the only way we’ve been able to achieve that is by creating masterpieces each time.