In simple words, thin content is content of poor quality. If google doesn’t like your content or thinks it’s not valuable, then it classifies your submission as, ‘thin content’. According to google, thin content are the content’s that are,
- Unoriginal or copied
- Poor word count
- Stuffed with keywords
- Irrelevant subject matter when aligned to the topic
- Lack of information
- Unstructured content
- Overstuffed with ads and popups
ADDRESSING THE ‘THIN CONTENT’ ISSUE:
Through the Google update; Google is trying to bring about an overall improvement in the content quality online. Thus; thin content is penalized harshly. Its specific importance is underlined below:
- Thin material is detrimental to a website’s overall quality. Google page rank is poor for websites with a lot of sparse material.
- Readers that read thin content aren’t happy readers. People become irritated and stop trusting a website when they are exposed to unwelcome content.
- You run the risk of receiving a penalty from Google. Google works hard to provide high-quality internet content. The opposite is true with thin content. Therefore, Google has the authority to penalise such websites manually or automatically.
FINDING THIN CONTENT PAGES:
A “content audit” is a procedure whereby all of the website’s web pages are examined. This audit should be carried out on a quarterly or half-yearly basis, depending on what works best for your company. This method allows one to recognise web pages with scant content.
- GO THROUGH EACH WEBPAGE: Analyzing content is a review procedure. The initial step is to browse every web page and get some data. Peruse each page quickly to learn the following:
- Identify web pages with little or no content at all.
- Identify web pages that have been created by automatically generated content machines.
- Look for old pages that have no ranking.
- Look for pages that exhibit duplicate content from the internet.
- Look for landing pages with duplicate content.
- Identify those web pages that have a high bounce rate.
- SELECT THE RIGHT SEM TOOL: Most marketers use SEM tools to detect web sites with little content. These tools give you all the information you need to detect web pages with thin content The majority of experts use Google Analytics to find this information. That’s pretty much it. Finding thin content web pages is simple with the appropriate technology and an eye for the right kind of material. Fixing the web pages with thin material is a little trickier.
FIXING THIN CONTENT OR LOW-QUALITY WEB PAGES:
- DEALING WITH UNORIGINAL CONTENT: An easy issue to resolve. You primarily have three alternatives for remedial action when it comes to content that is deemed to be unoriginal. First, delete or eliminate the text or modify, enhance, and lessen the amount of duplicate information. The third alternative is to maintain the web page’s status on your website while de-indexing it so that it does not appear in Google’s page ranking, which will have a negative effect on the ranking of the entire website.
- DEALING WITH NAVIGATION BASED WEB PAGES: On certain websites, specific web pages are designed to make it simple to move about the site. The issue here is that these pages often include few words. As you already know, Google considers a low word count to be a sign of shallow content. The functionality of the website depends heavily on these navigation pages. However, you also don’t want them to be a factor in the low Google page ranking of your website. Therefore, de-indexing such pages is the wisest course of action.
- DEALING WITH OLD WEB PAGES WITH LESS CONTENT: In general, old web pages means old content. Most of the time, outdated material is useless for your website. The best course of action when dealing with web pages with such scant material is to completely delete the pages and remove them from the sitemap.
- DEALING WITH DUPLICATE CONTENT: Some pages, including category pages, automatically display duplicate content. De-indexing or deleting the web page is not a wise move when dealing with duplicate information on the whole. Instead, focus on making the content better. You can use the following two easy techniques to enhance the content:
- Rewrite the meta description and page title.
- Put all of the pertinent information at the very top of the website.
- DEALING WITH THE WEB PAGES THAT DO NOT HAVE A GOOGLE PAGE RANK: Google does not assign all web pages online a page rank just because there are too many pages evolving online. Consequently, you will frequently find a large number of web pages with a low rank or no rank at all. However, not all poorly ranked web pages are of low quality. You must specifically recognise that. Keep the following in mind as you try to discover web sites with thin content,
- Google takes time to rank your website. Look solely at websites that have been up for longer than six months.
- Review the SEO technique used if the website is more than six months old and is still doing poorly.
- When the web page has no ranking at all; there are two options at your disposal.
- Redirect users who land on that web page to a more relevant web page. To do so, you can add a 301 redirection.
- Use the content of that page to improve the content of some other page, if possible.
- DEALING WITH PAGES THAT HAVE A HIGH BOUNCE RATE: High bounce rate web sites are no longer considered to have thin content. But it’s very likely that similar websites will be listed in the next Google algorithm upgrade. A wise and foresighted individual would consider this and take immediate action to resolve the situation. Pages typically have a high bounce rate because they can’t properly meet the needs of the searcher. Making the information more relevant to potential searches is the only way to properly address this issue. Stay tuned to learn more about thin content, join us at www.contentwriterq.com or call us at +91 8939855006