HOW TO USE CONTENT STRATEGY FOR BETTER CUSTOMER RETENTION

The significance of digital marketing has been brought to the attention of all marketers. Both the world and marketing are going digital. The definition of digital marketing alone is extensive. It consists of a variety of marketing techniques, including affiliate marketing, social media marketing, and more.

Simply put, content marketing is a type of marketing that focuses on producing, disseminating, and using content on digital media platforms. The cliche, “Content is king” guides a successful content marketing approach.

IMPORTANCE OF CONTENT MARKETING:

• Firms with sound content marketing strategies experience8 times more site traffic than other websites.
• According to a study conducted by IBM, 56% of the marketers believe that great content can promote customer engagement.
• Content marketing is 62% cheaper than outbound marketing.
• Companies that adopt content marketing experience 6 times higher conversion rates than those companies who don’t use content marketing.

A versatile marketing tactic is content marketing. Depending on a company’s aims or objectives will determine its content marketing strategy. Content can be used to attain any one of these objectives:

• Brand building
• Lead generation
• Information dissemination
• Customer service goals
• Support search engine optimization
• Gauge & entice social media engagement
• Improve customer retention

CONTENT MARKETING TO IMPROVE CUSTOMER RETENTION:

Customer retention is a crucial business objective for all companies. Sure, gaining new clients is fantastic. However, success cannot be assured by merely acquiring new clients. The capacity of a business to keep consumers is crucial to its long-term success. Customer retention can be increased through content marketing. Before discussing in detail how to use content to increase customer retention, there is a concept that all marketers should comprehend.

RELATIONSHIP BETWEEN CUSTOMER RETENTION & CUSTOMER EXPERIENCE:

Only if customers are pleased with their encounters with a firm can that company keep those customers. Therefore, it’s crucial to concentrate on ensuring that consumers have great encounters with the business before focusing on a sound “customer retention strategy” as such.

Give your clients a reason to do business with you. Transparency, efficient transactions, excellent customer service, and informative, valuable, and interesting material are some of the specific areas that require the company’s focus. If you can keep your customers happy, word-of-mouth advertising is the ideal customer retention approach.

6 WAYS TO LEVERAGE CONTENT MARKETING TO IMPROVE CUSTOMER RETENTION:

• PUBLISH EXCELLENT CONTENT RELIGIOUSLY: Content marketing is not an overly complicated marketing strategy. If you stick to the basics and focus on quality, you will see its results. Publish quality content regularly and religiously. Publishing content regularly is the best way to add value and experiences to your customers.
• MAKE USE OF THE DETAILS PROVIDED BY YOUR CUSTOMERS: Today, data is a priceless resource. Companies can create their complete client retention strategy with their customer data when applied properly. Companies can get compass-like guidance for their content strategy from customer data analysis.

It can assist businesses in identifying what motivates customer engagement and what their customers value. Create material that is specifically tailored to your target audience’s needs. This could significantly help your customer retention strategy.

• KEEP YOUR CUSTOMERS UPDATED: Two things should be considered in order to inform your customers. One, you should always be the first to share information regarding significant developments within or affecting your business. new features, a new product, new business leaders, etc.

It’s important to inform your clients of any changes to the business. Furthermore, they must hear it from you alone. By expanding the scope of your material, you can keep clients for longer. Try to share any fascinating material you come across that is related to your business, either directly or indirectly, rather than only content that is about your company.

Distribute thorough content as a priority. You may completely centre the spotlight on yourself if you do this. Using customised email marketing strategies, you may enlighten your audience effectively. Email marketing alone may be an excellent client retention tool when used properly.

Create tailored email marketing that appeal to specific groups and give them a sense of exclusivity. Based on their prior experiences with the firm, you can categorise your customers into groups. Because email marketing campaigns are adaptable, you can use them to send any material you think is appropriate.

• RUN PERIODICAL WEBINARS: One of the most underappreciated content formats is the webinar. A webinar is typically seen by businesses as a tool that may be used to attract new clients rather than keep existing ones. That strategy, however, is gravely flawed.

A webinar can be an effective strategy for retaining customers when handled properly. Webinars must be held on a regular basis. By adhering to this procedure, a business’s clients will always be aware of the precise time the webinar is taking place and will be able to plan their schedules accordingly.

• DO YOUR BEST TO KEEP YOUR CUSTOMERS ENGAGED: Ensuring customer engagement is crucial to sound content marketing strategy. The engagement can adjudge the success of a content marketing strategy that it entices on social media.

Whatever content you post online, the objective of it should be to drive customer engagement. If your content is not driving engagement, you are doing things wrong. Engaged customers make for retained customers.

• CREATE A LOYALTY PROGRAM THAT RUNS AROUND CONTENT: Loyalty programs have long been the main engines behind consumer retention tactics. That’s right, too!

There is no other tactic that compares to loyalty programs in terms of consumer retention. Consider creating a loyalty program centered on content. Be creative and think of other exciting ways to do so. The more fun, the more rewarding the program- the better for you.

4 CONTENT MARKETING TOOLS TO DRIVE CUSTOMER-RETENTION:

In the past, man created tools to make his work easier and more productive. The marketing resources available online were created with the exact same objective in mind. The issue here is that there are simply too many options for tools, which is why many marketers choose not to take use of the assistance that these tools may provide. But the correct equipment turns out to be a wise purchase.

• MAIL CHIMP (email marketing): A/B testing possibilities, segmented email lists, ready-made email template designs, and much more are available to organisations through the email marketing service Mail Chimp.
• GOOGLE ANALYTICS (data): With the help of Google Analytics, you can examine client data online and make smart deductions from the vast amount of statistical data it offers.
• KEYWORD (keyword research): Filling up content with the right keywords is critical to ensure the success of a content strategy. Stay tuned to learn more about content strategy, join us at contentwriterq.com or call us at +91 8939855006